Purefit may collect information that you provide directly, along with basic store activity data needed to serve you properly.

• Account details such as name, email address, mobile number, password, and saved addresses.
• Order details including purchased items, delivery details, invoices, payment status, and support history.
• Technical information such as browser type, device type, approximate location, IP address, referral source, and usage patterns needed for store performance and fraud prevention.

Collected information is used strictly to operate, improve, and protect the Purefit store and customer experience.

• To create and maintain customer accounts, process orders, and provide delivery and service updates.
• To send transactional emails, OTP verification, password reset links, order confirmations, and customer support replies.
• To improve catalog presentation, site performance, analytics, fraud detection, and service quality across devices.

Cookies or similar technologies may be used to keep your session active and help the store function correctly.

• Essential cookies keep carts, sign-in sessions, wishlist data, and checkout flow working properly.
• Preference and analytics tools may help us understand browsing behavior, abandoned carts, and customer journey patterns.
• You can control cookies in your browser settings, but disabling required cookies may affect store features.

Purefit does not sell customer personal information. Data may be shared only where necessary for store operations.

• Payment gateways, couriers, SMS or email providers, and support tools may receive only the information required to complete their tasks.
• Authorities or compliance partners may receive data if required by law, legal process, fraud prevention, or safety obligations.
• Any third-party partner is expected to process customer information in a secure and lawful manner.

Reasonable administrative, technical, and operational measures are used to help protect your information.

• Passwords are stored securely, and access to sensitive operational data is restricted by role and purpose.
• Order, invoice, and account records may be retained for legal, operational, warranty, service, or audit needs.
• You may request correction of inaccurate account information, or contact Purefit regarding account access, service history, or privacy concerns.

When policy language is updated, the published version in the Pages section becomes the latest active reference for customers and staff.